Assessment verdict
The India motion worked because of trust built over time in a market where you have presence. The US requires the same trust to be built from scratch with a different commercial architecture.
⬛ Primary constraint
GTM Fragmentation
◈ Secondary constraint
Buyer Misalignment
Week 1 — Immediate actions (Days 1–7)
1
Identify five US design partner candidates
Look for HR Tech buyers at US companies 500 to 2000 employees who have publicly posted about hiring challenges. Contact them with a design partner offer: 90 days free in exchange for a documented case study and a reference call.
2
Reset US pricing to US benchmarks
Research current ATS and HR Tech pricing in the US market. Your India pricing signals that you do not understand the US market before the first conversation. Reset it today — this costs nothing.
Week 2 — Build the new motion (Days 8–14)
1
Define US competitive positioning
Map your product against Greenhouse, Lever, and Ashby on the three dimensions that matter most to US HR buyers: time-to-hire, compliance, and ATS integration. This positioning brief goes into every US outreach message.
2
Build US credibility assets
A US-specific case study page, even with anonymised examples, signals market presence. A US phone number and US business hours email response window both matter to US enterprise buyers.
Week 3 — Validate and expand (Days 15–21)
1
Launch design partner outreach
Send 30 personalised design partner messages to the candidates identified in week 1. The offer: no cost for 90 days, full access, in exchange for a documented outcome and two reference calls.
2
Map the US HR buyer journey
The US HR Technology buying journey involves HR Director, VP People, and often CHRO. Legal reviews vendor contracts. IT approves integrations. Map who needs to be in the conversation and at what stage.
Month 2 and 3 — Scale what works (Days 22–90)
1
Close three US design partners in month 2
Three active US design partners changes the entire outreach narrative. Month 2 outreach shifts from "we are expanding to the US" to "we are working with three US companies in your sector."
2
Launch US-specific content
One US HR Tech blog post per month targeting specific US compliance questions (EEOC, OFCCP, state-level hiring laws) positions Wiremap as a US-market expert before design partner results are available.
3
Identify the US channel: HR Tech communities
HR Tech communities (HR Open Source, People Geeks, Hacking HR) are where US HR buyers build opinions. Presence in these communities costs nothing and builds the credibility that cold outreach cannot.
Success metrics — how you know it is working
✓
Three US design partner conversations within 30 days
✓
One US design partner signed within 60 days
✓
US pricing updated within 7 days
✓
US competitive positioning brief complete within 14 days
Need help executing this plan?
Wiremap does not implement. But if you want a second assessment in 60 days to confirm the motion is responding — that option is available.
Email Amulya →