Assessment verdict
Your outreach is reaching 45,000 companies that could theoretically buy. It is not reaching the 800 that will.
⬛ Primary constraint
ICP Ambiguity
◈ Secondary constraint
Positioning Weakness
Week 1 — Immediate actions (Days 1–7)
1
Extract trigger pattern
Pull your last 5 closed deals. For each one, write one sentence: what was happening at that company in the 30 days before they agreed to a call? This pattern is your real ICP.
2
Define the trigger event
Based on the pattern above, write the trigger event in one sentence. Example: "A financial services firm with a compliance audit scheduled in the next 90 days." This becomes the targeting filter for all outreach.
Week 2 — Build the new motion (Days 8–14)
1
Rebuild the prospect list
Using the trigger event definition, build a list of 50 to 80 companies currently in that moment. Use LinkedIn, Crunchbase regulatory filings, and news alerts for audit announcements. Discard the rest of the old list.
2
Rewrite the outreach opener
The first line of every message must reference the trigger event, not the product. Rewrite every template. Test the new opening on 20 contacts before scaling.
Week 3 — Validate and expand (Days 15–21)
1
Validate conversion improvement
After 20 messages to trigger-event prospects, measure reply rate vs the previous list. A 2x improvement confirms the ICP fix is working. A flat result means the trigger definition needs refinement.
2
Fix the positioning language
Update the website H1, LinkedIn headline, and email signature to reflect the trigger event and buyer outcome — not the product category. This takes 2 hours and compounds every future touchpoint.
Month 2 and 3 — Scale what works (Days 22–90)
1
Build trigger event tracking
Set up Google Alerts and LinkedIn alerts for the trigger event keywords. New prospects enter the list continuously without manual prospecting effort.
2
Run the first 10 trigger-event calls
Every call should confirm or refine the trigger definition. Document what the prospect says in the first 90 seconds. This is your ICP validation data.
3
Expand to second buyer type
Once the primary trigger event ICP converts consistently, identify the second most common trigger event from closed deals and build a secondary list.
Success metrics — how you know it is working
✓
Reply rate above 8% within 30 days
✓
Demo booking rate above 15% from trigger-event list
✓
Pipeline from trigger-event prospects within 60 days
✓
3 closed deals from new ICP definition within 90 days
Need help executing this plan?
Wiremap does not implement. But if you want a second assessment in 60 days to confirm the motion is responding — that option is available.
Email Amulya →